Wannabe Superman? Surely you had seen this Ad before; hanging at most lamp posts around the urban-city; light-blued color with Superman-logo, promoting so called performance-enhanced product! Those 'superman-wannabe' would had purchased them or had in-mind plan of going-to-be one day. Strong, hard and stay longer; is what its all about. These are the promises made. But does it well proven or not, it's those 'wannabe' will tell.
Some would question, is it necessary to put the Ad? Doesn't that obscene? They are not sensitive! And the highly rated one, do men really need those to perform? Lotsa questions and answers lingering in mind on its effectiveness. Of such product exist and shockingly publicly advertised! This Superman-wannabe disease affects not happening in 1 area but many cities. Where's the sense of sensitivity of our colorful multiracial harmony Malaysian? Some would question.
I would say, not every men need those extra-powered-performance-enhanced-super-duper energy booster. The youngs most probably. I believed their samurai-sword wouldn't need them. Yet. Hopefully. But let us think deeper yet openly. What about those who suffered from erectile dysfunction (ED) regardless during their younger ages or golden ones. And not to forget the young-in-the-inside seniors whom still want to enjoy the life excitement while they still can; while they still breathing. Such booster may help them to prevail their incompetence and probably bring back the joy in life. The negative side of it normally emerge when the not-supposed-to-be user purchased them and wrong-fully used for immoral purposes. That just it! In fact, it's a win win situation by the end, right?
The funny thing is the bright side of the story. From the shoe of a marketer. From a business-minded point of view. The absolute contra. The opposition. Why Superman? Why not other superheroes; Batman, Spidey, Captain America or current gaining-popular-kids-favorites, Ben10. Why must Superman? Well, we all should know who's Superman. We've been brought up with Superman. Watching Superman. Superman is a superhero. For us, Superman isn't just a heroic character. Superman brings the image of a good guy. A nice, good-looking farm dude from Smallville. Innocent yet powerful! That's what the advertiser tries to show us. The good image of Superman that is hoped to reflect their product and its users. The Superman alter ego.
(Batman-dark, black, night, wearing mask; Spidey-webby, messy, mask; Captain America-holding shield always, mask; Ben10-still kids, immature, turns into aliens). Superman seems a better choice!
Another one is by its colors and emblem of the famous S. Red and yellowed backed by blue are so synonym with our beloved character. It resembles and represents peace yet strong! Without attaching these easily-recognised-eyed-cathching colors, we may not bother to read the Ad or ever realized of its existence.
It's not always bad (such Ad) but people perceptions and impressions do lead the way. Only or unless those who will take a bit longer to creatively challenge their mind and having a different or better thought. So, Superman, up up up in a way..... huhu
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